When you were born you were given a name; so was I.
Have you ever looked you name up in a dictionary to see what it means? – I have.
My name is Erik and it means ‘one ruler’ or ‘ever powerful’. In Denmark we have had seven kings named Erik. I cannot help being influenced by the meaning of my name. It is as if I’m destined for something great because there is greatness in the meaning of my name.
I chose to study strategy and management at business school – why? It could be coincidence but my choice of education is a decision I made upon my perception of identity.
My name is the first identity tag I received. Later in life I have received other tags and experienced other events that helped form my identity.
We need an identity to exist; without an identity life becomes pointless, it won’t mean anything – it wouldn’t make sense to us.
Identity is fuel to the process of sensemaking.






