Blogging Strategy

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Successful Part Time Internet Marketing from Problogging Success.


How to Choose a Good Business Name

Choose Business Name © Erik Back 2012

The name of my website is ‘’ and I chose that name because I like to convey knowledge. Intelligentsia origins from Latin but I took the Russian spelling because of the association to the Soviet intelligentsia.

Unfortunately the name was already in use, but I took it anyway because the other company is in a completely different line of business. I don’t think I would recommend choosing a name that is already in use; I chose Intelligentsia many years ago and I was so excited that I could have the .eu domain that it didn’t matter to me that a popular coffee company used the same name.

Get started

  • Make a brainstorm to get ideas.
  • Find a name that is easy to remember.
  • The name should indicate what you do.
  • See what successful companies in your line of business are called
  • Search Google when you have chosen a name, to see if it is available
  • Check what kind of search results your name creates. The results should give search results that relate to your business. E.g. if you call your company ‘Pizza’ you are not likely to attract the right customers unless you actually own a pizzeria.
  • Make sure that the domain name is available. Don’t compromise! Good names are difficult to find, but do yourself a favour and take the time to find a good name.
  • Make sure your name is not trademarked; look for the ®

Other resources

The Effective Strategy for Choosing Right Domain Names

How 16 Great Companies Picked Their Unique Names

My Personal Business Dimension

Money © Erik Back 2012

My blog on has been on vacation for a while. I simply didn’t know what direction to take in my writing. I have tried to start a new blog called Good Sense of Living that mainly focuses on food and recipes.

But yesterday I sat down thinking and asked myself:

  • Who am I?
  • What am I good at?
  • What defines me?

I have a lot of interests and that fact confuses me and that confusion is reflected in the great variety of topics in my posts. But all my interest and activities had to have something in common and yesterday I realised the obvious.

No matter what topic I stumble upon that catch my interest I always get ideas on how to exploit the opportunities of that topic. I always try to develop the ideas and see them as business opportunities. That is what I am good at and that is what most of my activities has in common.

Why is that obvious? – Because I am a skilled business economist in strategy and management. I have a MSc in business economics from Aarhus School of Business.

Like many others I have been on a long journey to discover myself and to find my purpose in life. I’m not there yet, but I think I finally found my passion and that is what I’m going to focus on for a while on this blog.

I will expand the blog with a new personal business dimension. I come from Denmark and I run a clinic for reflexology. I’m very good at giving treatments but I have realised that giving treatments does not drive me; I’m driven by the ideas that can develop my business.

I have started a blog in Danish about how to start a clinic and be successful. I will translate the key points of my posts and bring them on this blog.

What do you think? – Please comment my post and tell about your own experience.